Luxurious Brands Of Honda Civic And Honda Accord

The Japanese technology in the automobile industry is setting a new dimension for the automotive trade. Honda set its mark in the industry since 1959 and has been the leading internal combustion engine manufacturers. Honda is the 6th large automobile manufacturing company in the world. The head office of Honda is set at Minato in the capital city of Tokyo. The release of the first luxurious brand of Acura made the brand noticeable in the year 1986. The company was founded by Soichiro Honda and Takeo Fujisawa on the 24th September of 1948. From 1986 onwards Honda is being focus on artificial intelligence and robotic research. Their first robot named ASIMO was showcased to the world in the year 2000.

The company is having its service and manufacturing plants all across the world. During the recession period the sales of Honda met a 1 percentage increase compared to the other automotive industries. The luxurious brands of Honda Civic and Honda
Accord were the two that hit the top five in the highly sold cars charts. The company studies the region and develops and modifies their vehicles on the basis of the market study. This strategy of business has made them leading automobile company in all over the world. In North America Honda civic is the largest long running of brand since it was introduced to the market. Formula one introduction of Honda was done at the German grand prix during the 1964 with the race driver Ronnie Bucknum.

The official slogan of Honda is “The Power of Dreams” that was not used yet for marketing purpose as Soichiro believed that the products brought in the market will speak itself for the marketing. On 6th April 2003 Honda did the advertisement Cog with the help of Wieden + Kennedy advertisement agency for the promotion of the 7th generation of Honda accord. It took nearly 606 takes to get the video all ready for launch.

There are financial services wing of Honda provide satisfaction for the financial requirements of Honda automobiles. Honda financial services help in buying a Honda an automobile in terms of installment basis with a marginal profit. This was introduced in July 1980 in United States for the recognized dealers of Honda. The Honda financial services provide the lease options. A person can lease out a Honda vehicle with a down payment and on a very less monthly payment for a specific lease period. When the lease period is over the car can be returned and leased again. Honda automobile parts are easily available all over the world. This helps in the repairing purpose of Honda vehicles. The products released from Honda are motor cycles, cars, scooters, ATVs, electrical generators, robotics, jet engines and jets. Honda Civic GX is the natural gas vehicle that is built and commercially available. The Honda civic GX was declared as the pollution free internal combustion engine by the EPA. Honda Insight that was launched in 1999 was the first brand of electric car that was sold out in the US market with a good profit levels.

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